Diamond Direct Guarantees

30 Day Money Back Guarantee

Our policy at Diamonds Direct is to give each customer a full 30 day money back guarantee (not a store credit) on the purchase of a diamond. The same offer cannot be made to you by a dealer who does not own the diamond they are selling. We want you to be thrilled with your purchase, not stuck with it.

Industry Leading Lifetime Upgrade

At Diamonds Direct we offer a lifetime upgrade for a diamond you buy from us. If you decide to trade in, we’ll give you 110% of your original purchase towards the purchase of a new diamond of greater value after one year. We do not require you to double your money or double your carat weight, like most retailers. For example, if you buy a diamond today for $4,000 and want to trade it in next year for a diamond that costs $4,600, you’ll have to pay only $200.

Price Protection Guarantee

Diamonds Direct guarantees if within 90 days of your purchase you find a diamond at a lower price anywhere in the United States with the same specifications, is graded by the same gemological lab and is comparable in all aspects of the grading parameters; we will match the price and also give you an additional 10% of the difference.

Added Value Guarantee

Every diamond solitaire purchase at Diamonds Direct includes: Free mounting…..(our presentation mounting). Free Sizing. Free appraisal for insurance purposes. Free maintenance inspections. Free cleaning and polishing. Our promise to you does not end when you walk out the door with your purchase! Diamonds Direct delivers the highest levels of quality, value and personal service. Your total satisfaction is guaranteed!

Financing Options

Diamonds Direct offers no interest financing through Wells Fargo Financial. Ask your sales associate about the terms, conditions, and how to apply.

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Guarantees and Warranties

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Customer Testimonials

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Designer Testimonials

Diamonds Direct and the nation’s top jewelry designers work together to create the perfect ring for you.

Largest Diamond Selection in the US No Risk Guarantee