Diamond Direct Guarantees

Risk-Free Shopping Environment

Diamonds Direct offers a risk-free shopping environment on the purchase of a diamond, supported by our 30-Day money back guarantee. In addition - if within 100 days of your purchase you find a diamond with the same quality, specifications and after sale warranties and guaranties anywhere in the United States that is certified by the same laboratory - bring the diamond to Diamonds Direct and we will match the price, terms and conditions. These warranties ensure you get the right diamond at the guaranteed lowest price in the country.

Unbeatable Lifetime Upgrade

Diamonds Direct’s lifetime upgrade allows customers to trade their original engagement diamond, solitaire diamond pendant, and diamond studs for a different size, quality or shape. Think of it as a diamond savings account - you can come in as often as desired to trade in the original diamond and you’re only required to pay the difference between the two diamonds. It’s easy, you get 110% of your original purchase toward your new purchase. Our upgrade policy applies after 1 year.

Personalized Education

We understand choosing the right diamond is a huge decision, and our diamond experts provide an educational experience that is second to none. Every Diamonds Direct customer receives a personalized diamond education, providing each of our customers the tools and resources needed to select the right diamond for their specifications and budget.

One Of The Largest Selections In The Country

Diamonds Direct offers one of the largest selections of certified and non-certified diamonds in the country, complimented with over 5,000 designer engagement ring mountings and wedding bands. After you pop the question, you can rely on Diamonds Direct’s massive selection of fine diamond and gemstone fashion jewelry to help you celebrate all of life’s occasions.

Complimentary Services, After The Sale

Diamonds Direct delivers the highest level of customer service, even after the sale. We offer unrivaled complimentary services, including:

  • complimentary jewelry maintenance
  • complimentary cleaning
  • complimentary sizing
  • complimentary appraisal for insurance purposes
  • complimentary lifetime upgrade on engagement


Diamonds Direct offers special financing options with approved credit through Wells Fargo Financial National Bank. Ask your diamond expert about the special financing options that are available to help you pay for your purchase.

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Guarantees and Warranties

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Customer Testimonials

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Designer Testimonials

Diamonds Direct and the nation’s top jewelry designers work together to create the perfect ring for you.

Largest Diamond Selection in the US No Risk Guarantee