Choosing the Right Diamond
- The 4 C's
- Engagement Ring Style Guide
- Buying from a Store vs. an Online Retailer
- A Diamond Certificate vs. an Appraisal
- Ethical Diamond Mining
After “I Do”...
Choosing the Right Diamond
We know every customer has a budget- and it is the goal of our skilled diamond experts to provide the necessary guidance and diamond education to help you choose the right diamond for your fiancé and your budget. Here is a glimpse of that process.
Color
Watch as our diamond experts explain how a diamond’s color grade influences the value of your diamond.
Clarity
Here, our diamond experts explain how a diamond’s clarity grade influences your diamond purchase.
Cut
Learn why cut is considered the most important factor in determining the maximum brilliance of a diamond.
Custom Design
Our experts show how we can custom design a unique piece of jewelry for your loved one.
Guarantees, Warrantees, and Customer Service
It is our promise to provide a no risk, no pressure environment for our customers, learn how here.
Customer Testimonials
You’ve heard it from us, now see what our customers are saying about Diamonds Direct!